The historic charm of Old Montreal was aglow with festive cheer as the WOW Pop-Up Christmas Market unfolded on December 8, 2024. Among the array of local artisans and vendors, Live With Hu made a memorable debut, introducing attendees to a unique sensory experience that sparks connection, reflection, and warmth.
Experience Through Scent
Live With Hu is built on the idea that sensory experience can be curated through scent. Our offering of scents always starts with a question, that guides moments of self-reflection and awareness. At the pop-up, visitors were engaging with a story, discovering scents that resonated with their own emotions and memories.
A Festive Showcase
The Live With Hu booth stood as a sensory haven, displaying the Fundamental Collection alongside an exclusive Christmas Edition scent, each available in elegant ceramic jars, tealights, and pillars. Made from a premium blend of natural soy, coconut, and beeswax, the candles burned clean and long-lasting, embodying warmth and serenity.
The booth’s refined yet welcoming setup drew hundreds of visitors searching for meaningful holiday gifts. Many were not just intrigued by the aesthetics but deeply connected with the brand’s philosophy of creating immersive, personal experiences through scent.
Moments of Connection
The event was a true celebration of community. Visitors shared stories, explored new scents, and found the perfect gifts for their loved ones. One particularly special moment? A customer purchasing a premium candle to send overseas to their family in Europe—Live With Hu’s first step into international homes!
To deepen engagement, Live With Hu also conducted a market research survey, inviting attendees to share their thoughts in exchange for a chance to win a full-sized candle. The response was incredible, offering valuable insights that will shape future experiences.
A Vibrant Atmosphere
The WOW Pop-Up Christmas Market created a magical holiday ambience, featuring a Santa Claus appearance, live performances, and a beautifully curated entrance space perfect for festive photos. The event was seamlessly organized, allowing both vendors and visitors to fully immerse themselves in the holiday spirit.
Reflections & Looking Ahead
This pop-up marked a major milestone—the first-ever Live With Hu market experience! While excitement was high, it was also a huge learning opportunity. From refining the brand’s storytelling to incorporating more interactive elements, every moment contributed to shaping the vision for future pop-ups.
Next time, expect even more ways to engage, connect, and immerse yourself in the world of Live With Hu. Because here, every moment—just like every scent—tells a story.